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Wisdom is knowing what's in a name: maybe everything. The right domain often means the difference between being the best and . . . something less. And the wrong name can lead to failure.
But some people think premium domains cost too much.
How long do you want to be in business? 2 years? 20 years? 40 years? If the cost of the right domain is amortized over several years, the value becomes clear. Think how reasonable the cost per month is over the life of a thriving business!
How does that compare with how much you'll spend on physical space per month? And is physical space you lease or own more important than virtual space online? Is it easier for a thriving business to change physical locations, or internet location? You get it: your business will likely never change internet location . . . IF you get the perfect domain in the beginning! You can get the right domain and thrive, or the wrong domain and . . . "What was the name of that one company?" :-(
What if someday a competitor buys advduo.com after you decide to go with a less-expensive alternative? Will your competitor have an edge? And have you considered how an awesome domain requires less in ongoing advertising expenses? How easy is advduo.com to remember? Will advduo.com escape you as you try to sleep tonight?
Question: what if the perfect domain helps you stay in business 10, 20, or 40 years? Then how much did that domain "cost" per month? Once advduo.com is yours, it only costs about $10 each year to renew it.
We all know some businesses fail, but even in this worst-case scenario, a great domain still has value, and can be re-marketed and liquidated. Good domains have been going up in value, a trend that's been consistent for many years.
Once this math makes sense, how does the sale take place?
Your domain and money will be safe and secure: the sale will be handled/escrowed by NameSilo, which is in the top 1% of domain registrars, manages over 2 million domains, and handles over $2,000,000 USD in private domain sales each year.
NameSilo protects you during all stages of the sale and domain transfer: you pay NameSilo--not the domain seller--and then you can begin managing advduo.com right away in your own account. Meanwhile, NameSilo holds your funds for a brief waiting-period before releasing any money to the seller.
Acquire an amazing domain for your business, and give potential customers something to aspire for. The right name can inspire.